MARCOS PICCININI
Marcos Piccinini - Creative Director/Copy
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Pennzoil Exorcising the Demon

Pennzoil - Exorcising the Demon

Sometimes, you need to come up with a second iteration of the platform you proposed, but all you want to do is play with subtle nods to classic exorcism movies, and deliver a powerful, roaring 150 seconds of adrenaline to the fans of the 840 HP madhouse of a car that is the Dodge Demon. And it still works.